Arjun Mehta
Digital Marketing Manager
Professional Summary
Marketing manager with 8 years in consumer brands. Grew online revenue from Rs 4 crore to Rs 19 crore in three years by rebuilding paid search, email and the product launch calendar. Manage a team of 6 and a Rs 6 crore annual budget, and work closely with sales, supply chain and finance.
Work Experience
Lumen Home Appliances, Mumbai
- Own the online channel: paid search, marketplaces, email and the brand website, with a team of 6.
- Grew online revenue 4.7 times in three years while cost per order fell 31%.
- Launched 11 products, each with a 6-week plan agreed with sales and supply chain.
- Moved reporting from spreadsheets to a weekly Power BI dashboard used by the leadership team.
Saffron Foods, Mumbai
- Ran the ready-to-cook range across 3 states, worth Rs 85 crore a year.
- Moved 40% of the media budget to digital and held market share at 22% through a price war.
- Led the pack redesign that lifted shelf pick-up by 12% in store tests.
Education
Skills
Brand strategy · Performance marketing · Google Ads · Meta Ads · Marketplace growth · Budget planning · Team leadership · Excel · Power BI
Certifications
- Google Ads Search Certification, Google, 2025
- Digital Marketing Strategy, IIM Ahmedabad (online), 2022
Languages
English, Hindi, Gujarati
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