Build a brand-ready color system from a single base color. Generates: primary (your base + 10 shades 50-900), secondary (complement + shades), accent (triadic), neutral grays (warm or cool, matched to your primary), and semantic colors (success / error / warning / info). Exports as CSS variables, Tailwind config, or design-tool palette format.
When to use this
Use when: starting a new brand identity, building a design system from a single brand color, generating Tailwind theme config from a brand palette, picking on-brand semantic colors (success / error) that don't clash with your primary, prepping color tokens for designers.
Frequently Asked Questions
What's the right number of brand colors?
3-5 base colors plus a neutral gray scale. Beyond 5 unique hues becomes hard to use consistently. Each base color gets 10 shades (50 lightest -> 900 darkest) for a total of ~50-60 specific tokens - that's the standard Tailwind-style design-system size.
Should my brand use vibrant or muted colors?
Depends on industry and tone. Tech / consumer: vibrant (Slack, Stripe, Figma). Financial / healthcare: muted (banks, hospitals). Luxury: dark + gold accents. Start with what's in your industry, then differentiate within that range. The generator lets you adjust saturation globally.
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